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Clarksdale company finds
interesting business niche:
An alternative to surgical breast enhancement
BY HUGH D. PALMER
Delta Business Journal
Cosmetic surgery is becoming more popular every year as millions of Americans look for
ways to improve their appearance. Statistics show that women spend more dollars than men
with methods ranging from clothes, makeup, and what many refer to as "going under the
knife" for facelifts, tummy tucks, eye enhancement and breast enlargement.
Now women who prefer to enhance their breast size without surgery, can look to a
Clarksdale company which offers an alternative method, called Busting Loose. The company
is just over one year old and will gross $5 million in their first year of business.
The owners Steve and DeMere Lane are thrilled with their new business. The company sells a
product called Erdic which has been in Europe for 16 years. The Lane's had it approved
here in the U.S. almost two years ago. Erdic is a series of pills that are made from
natural products.
"Women take ten pills a day," says company secretary and treasurer, Steve Lane.
"Many women see results in 30 days, however it has taken others two months or
so."
Busting Loose got it's start when Lane's sister-in-law in Dallas was searching for an
alternative to breast enhancement surgery and heard about the product in Europe. "My
sister-in-law called me and told us all about the product and felt that it might be
something that we could sell here in this country and she asked if we would be interested
in going in with her," says Lane. "We first had to obtain government approval
and because it is a natural product it didn't have to have the FDA seal, but it does have
to comply with our laws and regulations."
After obtaining the exclusive U.S. rights to the product, Lane, his wife and company
president, DeMere Lane, and their family began an aggressive sales campaign. Buyers found
results quickly and Lane's phone has not stopped ringing. Lane's sister-in-law in Texas
owens another segment of the company called, Busting Out.
"We started off pretty small and now we are all over the U.S. and Canada," says
Lane. "Between our company and my sister-in-law's company we have sold the product to
over 500,000 women."
Lane's company has been featured on Hard Copy, ABC, NBC, CBS and FOX News. The company
uses direct sales methods with heavy advertising campaigns.
"Before all of this, I had a custom-combine business, however because of this new
business I had to sell my combines and we have been working night and day," says
Lane.
Lane says that their company has other products that they are in the process of
introducing. DBJ
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