"The Division conducted extensive research to identify what makes Mississippi unique," says Darienne Wilson, Director, Tourism Division, MDA. "We found the common denominators are the people and the hospitality combined with Mississippi's many wonderful attractions, and that's why 'Mississippi: Feels Like Coming Home' best represents our state."
Tourism is a $6.1 billion industry and is Mississippi's second largest service sector employer, creating over 94,000 jobs. It also contributes almost $500 million to the state's General Fund. In 2001, over 34 million people visited Mississippi.
The Division of Tourism promotes Mississippi as a destination for business and leisure travel and operates the state's Welcome Centers, Hometown Mississippi Retirement and the Mississippi Film Office. DBJ