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Special Focus Sections:
Memphis


Growth in city’s industry, medicine and tourism benefits
entire Delta region

BY Mark Bird
DBJ Contributing Writer

The famous quote from historian David Cohn is that the Delta begins in the lobby of Memphis’ Peabody Hotel. Today’s Memphis is still very much a gateway to the Delta—for commerce, for culture, for tourism. By the same token, thousands of Deltans come to Memphis for its entertainment, shopping, and dining options, its world-class medical capabilities, its educational and employment opportunities. As they speak of positive economic developments in the River City, Memphis civic and business leaders are also quick to point out that the city and Delta complement each other, with economic growth in one area providing benefits to the entire region.

The traditional image of chambers of commerce pursuing heavy industry and manufacturing is increasingly rare in today’s economy, says Ken Hall, VP of Communications with the Memphis Regional Chamber. “Chambers have learned to diversify their prospecting to a variety of sectors. One of the areas of focus for the Memphis Regional Chamber at the moment is the biotech industry. We’re working to bring together existing medical device manufacturers and distributors, hospitals, research entities, and other health and science-related businesses in the city.”

The Census Bureau has recently expanded the scope of Memphis’ standard metropolitan statistical area from five counties to eight, Hall reports, including the addition of three more counties in north Mississippi (for a total of four.) “Significant portions of our workforce commute into Memphis from Mississippi and Arkansas,” he comments. “Some Memphians commute to these states for work. The economies are intertwined and interdependent in a good way.

“Our government and chamber officials in various cities throughout the region work together,” he continues. “We know that getting a company to move to Tunica or Senatobia still aids Memphis more than having it move to someplace like Utah or Massachusetts. We believe in and support regionalism.”

The Memphis Center Commission is responsible for coordinating the redevelopment of downtown. Jeff Sanford reports that over $2 billion in construction projects are underway. “Our view of downtown is that it’s a unique neighborhood that belongs to everyone in the region—not just those that work there,” he states. “We’ve got a full range of programs and activities aimed at revitalization.”

The Commission’s staff members range from urban planners to the Blue Suede Brigade, on-the-street ambassadors who provide information and directions to downtown visitors.

Sanford cites the Fed Ex Forum, the $250 million new home to the Memphis Grizzlies which is currently under construction, as a major catalyst for continuing downtown growth. “Residential development, as well as retail and entertainment venues which the Forum will spark, is a very important component,” he says.

Alexandra Turner, Director of Media Relations for the Memphis Convention and Visitors Bureau, says downtown revitalization has impacted tourism growth dramatically throughout the region. “The Delta and Memphis do complement each other, and even with the economic turmoil of recent years, we’ve seen fabulous growth,” she says.

“We’re seeing growing interest in Memphis and the South as a destination, not just a place to pass through. Memphis, like Clarksdale and Indianola and other towns throughout the Delta, realizes and capitalizes on the great asset of our music heritage.”

August is annually one of the area’s biggest tourism months, with all the activities surrounding Elvis Week. “We had over 30,000 people here this year, from all over the world,” Turner reports. A recent ground-breaking marked the beginning of construction of a new visitors center on Elvis Presley Boulevard near Graceland—a facility which Turner says will feature interactive multi-media presentations featuring well-known musicians connected with Memphis.

“I’m very excited about downtown growth,” states Thomas Boggs of Huey’s Inc. “The Peabody Hotel’s rejuvenation some years ago has really strengthened Memphis’ connection with the Delta, and thousands are attracted to Memphis from all over the region because of all the city has to offer. Our new Convention Center is already booking events for several years out, and Beale Street is even stronger than people ever thought it would be. I don’t think tourism here is likely to peak for several years.”

Huey’s is a popular and growing chain of bar/grills, with six locations in the Memphis area, including one in Southaven.

Boggs is a past president of the Convention and Visitors Bureau, so it is not surprising that Huey’s, Inc. is also very well known for its community involvement. They are one of the original sponsors of the King Biscuit Festival in Helena, and also sponsor the Rendezvous at The Zoo, a large fund-raiser for the Zoo Society. The company also supports a wide range of tourism and other activities throughout the Delta.

Founded in 1916, the Memphis Brooks Museum of Art is the oldest and the largest in the state. It features what director Kaywin Feldman calls “an encyclopedic collection—from antiquity to yesterday”. In addition to its permanent collections, the museum offers fifteen traveling exhibitions each year and ongoing educational programs.

“Our current special exhibition is entitled ‘In The Spirit of Martin: The Living Legacy of Dr. Martin Luther King, Jr.’,” Feldman reports. “It’s the first major museum exhibition to highlight Dr. King’s life, and features over 100 works by prominent and emerging artists.”

Like many institutions, the Memphis Brooks Museum is addressing the challenges of volatile economic times, Feldman says. “Seventy-five percent of our operating budgets comes from donations or earned revenue. We are having to be more creative in finding funding,” she comments. “It’s both good and challenging that there are so many arts organizations to support in the Memphis market.”

Soulsville, USA reached a major milestone and generated a great deal of publicity with the opening this spring of the Stax Museum of American Soul Music. The week-long celebration included a celebrity golf tournament, a lecture series featuring various aspects of the music industry and Stax’ role, a gala at the Gibson Guitar factory in downtown Memphis, and an entertainment event at the historic Orpheum theater—which was videotaped for PBS and recently featured as a pledge special.

Soulsville executive director Deanie Parker says just as important to her is the success of the Stax Music Academy. “With the Academy, we’re working to improve the life skills of children who are growing up in a very poor area,” she says. “This spring, we had 250 children in our summer music camp, and we’ve registered many kids for our fall after-school program. Music is a very effective tool to teach these children the fundamentals, such as reading and writing.”

With Grace magazine, publisher Tina Birchett of Birchett and Associates has created a very successful vehicle for information aimed at improving the lives of African American women. The magazine came about as an extension of a popular event that Birchett had earlier launched.

“I saw a real need to motivate women and inspire them,” Birchett explains. “The result was the Sisterhood Showcase, a two-day expo which now attracts over 20,000 people and features over 300 companies. We provide health screenings, financial planning, information on raising children, and much more.

“People liked the event so much, they wanted me to do it more often. That wasn’t practical, but a magazine gave us a way to extend the mission of providing this kind of information and support. Grace focuses on positives for women of color in the area. I see it as a responsible way for the media to give positive information—I believe it’s still cool to showcase success stories, and Grace is a voice for this.”

Memphis continues to expand its reputation as a medical hub, offering the newest technologies, the latest forms of treatment, and sophisticated research capabilities. The services provided by Memphis hospitals are of a caliber comparable to any major metropolitan area.

From its main campus in East Memphis to its major facilities throughout northern Mississippi, Baptist Memorial Health Care System provides a broad and expanding ranges of services. The Women’s Breast Center in Memphis, for example, focuses on all health care needs relating to the breast, and concentrates all the needed specialists in one central location.

A serious issue, especially for Baptist’s Mississippi operations, is the liability insurance climate in the state, says Jim Ainsworth, vice president and Mississippi market leader. To address the crisis, which has hindered recruitment efforts, Baptist recently created a malpractice financial assistance program.

“The program is designed to offset the extraordinary premium increases some physicians are facing in Mississippi, due to several companies which have stopped offering coverage to Mississippi physicians,” says Ainsworth. “Baptist’s program will provide financial assistance to these physicians for the difference between what they have been paying and what they will have to pay with their new insurance companies.

One of the newest developments at the University of Tennessee Cancer Institute is the implementation of an adult allogenic transplant program. “This blood and marrow transplant system is the first in Memphis,” says Fuad Hammoudeh, CEO of the Institute. “The program is in conjunction with the Methodist University Hospital.”

Hammoudeh reports that the Institute is finalizing plans for two new cancer centers—one on the UT campus is downtown Memphis and another in the Memphis suburb of Germantown. There are twelve locations throughout the mid-South, including four in Mississippi. A Corinth branch opens in September, and the Desoto County branch will be moving to a much-expanded facility by the end of the year, Hammoudeh says.

“Memphis’ continuing growth and reputation as a medical center are helped by the presence of UT, which is a focus for medical and research capabilities, as well as the research development at St. Jude,” he comments. “Being a distribution hub also helps the city attract medical device firms to the area.”

Memphis business leaders in various industries are reporting increased activity and strong signs of economic turnaround. “We’re seeing a lot more interest and proposal requests from both owners and clients,” reports Scott Dicus with the Askew Dixon Ferguson architectural firm. “In part, it’s from pent-up demand, or the reactivation of projects that had been cancelled or put on hold. You can also attribute it to a general economic turnaround and low interest rates.

Askew Nixon Ferguson retains a strong Delta connection through its continuing projects for Viking range Corporation. Completed or soon to be are Culinary Arts Centers in St. Louis and Cleveland, Ohio, with another underway in Princeton, New Jersey. In Destin, Florida, the firm is working on a Viking Kitchen Center, which focuses on the retail side of the business.
A look at the range of projects currently underway at Burns Cooley Dennis, Inc. gives some idea of the infrastructure and other construction work activity in the Memphis area. The Ridgeland, MS-based geotechnical engineering consulting firm is the largest in the state, specializing in site preparation and design of dams, bridges, commercial/industrial buildings and facilities, power plants, landfills, and other civil work projects.

“We currently have a number of projects going in the Memphis metropolitan area,” reports Tommy Dunlap. “In fact, the current work load is high enough that we are considering opening our first branch office in the area.”

Among BCD projects are the Highway 304 interchange on Interstate 55 and Desoto County power plants in Southaven. Dunlap says they are also one of the firms working on repairs at Mud Island in Memphis, which has suffered serious landslide problems in recent years.

Shellie McCain, attorney with Butler, Snow, O’Mara, Stevens & Cannada reports a busy year. A civil law practice, the firm has offices in Memphis and Jackson, MS and clients throughout the Delta.

“The litigation climate remains particularly heavy in Mississippi,” McCain comments. “The December tort reform actions resulted in a lot of filings, and there is still a lot of litigation going on.

“Our Memphis office focuses on intellectual property—such as trademarks and patents, etc,” he continues. “We’re active in Memphis is estate planning and probate, biotechnology, health care, and general tax and commercial law.”

Memphis is a river town, and commerce and travel along the Mississippi River, and protection of its fertile land, are crucial to the Delta’s continued economic health. The Memphis District office of the U. S. Army Corps of Engineers plays a pivotal role in maintenance and care of the area’s natural resources, and thus significantly and very positively impacts the region’s economy.

The district’s territory covers some 250,000 square miles, including fifteen river basins, from the southern tip of Illinois to near Rosedale, Mississippi. District Engineer Colonel Jack Scherer says that two-thirds of their $110 million budget is slated for projects related to the Mississippi River. “Flood protection on tributary streams is one of our big priorities,” he says. “Also, our navigational mission provides tremendous savings both to industry and to agriculture as relates to shipping of commodities to market.”

Environmental protection and restoration is a growing part of the Corps’ work, and the Memphis District is currently involved in two groundwater protection projects in Arkansas which directly affect the Delta, Scherer reports. “There is a significant problem with groundwater depletion because of agricultural irrigation in the Mississippi Delta,” he comments.

“It’s important to point out that all projects are locally-sponsored. Many involve cost sharing—it’s not just the federal government coming in, finding the problem and tackling it. We work with local partners to find the right solutions.” DBJ


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Delta Business Journal
P.O. Box 117 • 125 South Court Street • Cleveland, MS 38732
Tel: (662) 843-2700• Fax: (662) 843-0505
© 2004, Coopwood Publishing Group, Inc.

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