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Gulf Coast: The Delta's Getaway

Mississippi Gulf Coast holding its own through economic doldrums

Area is alluring for entire state

BY NANCY COTTEN HIRST
DBJ Contributing Writer

(Editor's note: We are pleased, in this edition of the Delta Business Journal, to feature our first-ever focus on the burgeoning Mississisppi Gulf Coast. Though quite a geographic distance from the Delta, there are many long-standing business and cultural ties between the Gulf Coast and the Delta. Long known as a popular vacation spot for Deltans, there now exists many business ties between the two regions as well. Moreover, Delta economic leaders and business people would do well to look at the incredible growth the Gulf Coast has experienced over the last several years; their success story could be a blueprint for our own.)

While many segments of the economy have suffered fairly significantly in the post 9/11 downturn, causing recession-like conditions throughout much of the country, the Mississippi Gulf Coast seems to be weathering the storm quite nicely.

No one is cavalier enough to say that no business has been hurt. There have certainly been instances of economic trouble, and even some few closures, but the impact on the Coast has been very slight. Almost to a man (or woman), Gulf Coast leaders describe a no-growth to slow-growth situation, with signs pointing to improvement.

“We’re starting to see things pick back up,” says Mike Garrett of Mississippi Power Company. “We were on a slippery slope before 9/11, and then of course things got worse. It started to stabilize last year, but I’m encouraged by what I see this year.

“Developers say that they’ve seen more ‘tire kickers’ in the past three months than in all of last year, and I’m having more dinners with prospects. These are good industrial prospects, friendly, non-polluting businesses. We’re not seeing that much commercial.

“The developers have the tools they need and they’re working well together all along the Coast. I think we’ll soon see things turning around, not the fast growth we had during the 90’s, but sustained, long-term growth,” Garrett concludes.

Jerry St. Pe’, Chairman of Signal International, agrees. “There’s reason to be optimistic. Of course we’re not ostriches. We have felt it somewhat. International Paper Company shut down and we lost a chemical company, so we have had some loss, but certain business and industry segments have continued to do well even in this economic decline.

“The Gulf Coast has not felt the impact nearly as much as other regions have nationally. That’s due to the strength of the foundation of our economic elements on the Coast –shipbuilding, gaming, oil refining and the military–these are solid anchors for the rest of our economy.

“We’re also seeing increasing public/private partnership, which is great for our future. You can’t get into a comfort zone, no matter how well things are going. You need a well thought-out plan to grow the economy and it has to be done from two perspectives. First, you have to preserve what you have and then you have to seek and encourage new growth.

“We’re addressing that with out Partners in Progress program. This is a public/private partnership that will allow us to speak with one voice. We raised nearly four million dollars last year, almost equally divided between the public and private sectors. This five-year commitment and the program of cooperation it is funding is almost a textbook lesson in communities working together at the public and private levels. We’re encouraged by the future,” St. Pe’ concludes.

Ron Peresich, of the lawfirm of Page, Mannino, Dickinson & McDermott, also gives a lot of credit to the public sector. “Our local officials have been wonderful. Our Coast economy has remained strong. It hasn’t grown fast like it did the previous five years, but it hasn’t declined. I think gaming saved a lot of it. But the main thing is that our officials haven’t taken the tax money from gaming and squandered it. They have been conservative and very responsible.

“A well-governed community is important to people and all of our communities have had that advantage, with officials using the money to provide good police and fire protection, schools, roads–total infrastructure–without tax increases.

“The personalities of communities are important too, with the private sector working with the public, and we have that too. The Gulf Coast is optimistic and works hard to get things that we need. For instance, USM now has a four-year program at the Long Beach Campus, and Tulane has moved here too, with a four-year program at its Biloxi branch. We’re definitely moving in the right direction,” Peresich concludes.

Chuck Benvenutti, CPA, also sees the Coast poised for new growth with infrastructure improvements. “Our support group is terrific,” he says of his Bay St. Louis area. “The Hancock County Port and Harbor Commission does a great job and our school systems have come a long way in the last ten years. We’re getting a State Aid road tying the Stennis Airport to NASA which will cut the travel time in half. We’re also getting instrument landing capability at the airport, and we have Port Bienville which handles containerized cargoes through the area.

“The banks are very aggressive, and if any businesses need money they are happy to lend it. The casinos have had an enormous effect. The Golden Calf is not really the tax revenues, but the jobs, the health benefits and the multiplier effect. A rising tide lifts all boats,” Benvenutti happily concludes.

Chevis Swetman, President, CEO and Chairman of People’s Bank, agrees that banks are ready to lend money and are aggressive. “We consider ourselves a large community bank, even though we’re the 12th largest bank in the state. Our fortunes have always risen and fallen with the Gulf Coast economy. Since about 2000, we’ve seen slow growth and no growth, and I think we have about another twelve months of looking at this.

“God love George Bush. I think he’s done the right thing, but the war has created uncertainty. The question is what I call the ‘saucer effect.’ Are we in the bottom, the side, or on the lip? We’re either at the bottom or on our way out. I don’t think anybody knows.”

Swetman says his bank is primarily a commercial lender, being the lead bank for a number of municipalities, hospitals, the seafood industry and the gaming industry. While the gaming industry is a boon to the Coast, he says it presented some new challenges. People moving from other parts of the country wanted the banking services offered by much larger banks, so People’s scrambled to upgrade technology. They also found themselves in direct competition for employees who were trained to handle money. This called for immediate salary and benefit adjustments to keep them competitive.

Swetman believes that economic development is the key to communities’ thriving and both he and his employees are heavily involved in their communities. He says banking is always a challenge, but that when the community thrives, so does his business.

Bill McGowan, Administrator for Comptrust/AGC (Associated General Contractors) of Mississippi, also thinks that basic economic development strategies are the answer to future growth, and he believes everyone is doing a good job in that respect.

“From a construction standpoint, we’re doing well on the Coast,” McGowan says. “I see more projects here than in other parts of the state. Things look positive. It’s not just the casinos, it’s everything. The Port of Gulfport has really grown in importance. There are maybe a billion dollars in new shipyard contracts.

“A lot of this is due to our very constructive governments on the Coast. Ken Combs, the Mayor of Gulfport, and A.J. Holloway, the Mayor of Biloxi are good examples. MEC (Mississippi Economic Council) has taken a pretty aggressive position throughout the state too. They have developed an excellent awareness campaign. Everybody is supportive. I think we’re on line with business and economic development.”

Adele Lyons, Executive Director of the Gulf Coast Business Technology Center, agrees that the Coast has a good business development climate. The Center is basically a small business incubator, begun in 1990. “We’re doing quite well,” Lyons comments. “We have 43,000 sq. ft. of office and warehouse space and we’re 66% occupied. We have 24 participants in the program now, and we’ve graduated 55 businesses since we began.
“We went for a period from 9/11 until March of 2002 when things were really slow, but then began to pick up. It’s still a little slow but we’re seeing activity. There’s a lot of interest, but people are a little cautious right now. The Mississippi Contract Procurement Center and the Mississippi Development Authority (MDA) field office are anchor tenants here. They help us meet our mission. We think the overall picture looks promising.”

Dave Dennis, President of Specialty Contractors and Associates, also thinks things are promising. “Actually, the economy on the Coast in isolated pockets is real strong,” he says. “Shipbuilding in Pascagoula is a good example. They have a $15 to $20 billion backlog which will take them out many years. Residential housing is incredibly strong, driven by low mortgage interest rates.

“The auto industry had an incredible 2002. It has moderated some, but they’re still pleased. Commercial construction is softer than in years past, but is still strong. There’s an oversupply of apartments and agriculture is affected by energy concerns and soft pulp prices. It’s hard to tell about retail sales because of increased competition. Some individual stores and malls may be seeing some drop-off, but sales tax revenues have remained stable in most of our cities, so the sales may be about the same but spread out between more facilities.

“I think we’re stable to positive right now and I know we’re tracking to positive. One of our strong points is community spirit. It is a cooperative spirit with the entire Coast tackling infrastructure goals and needs. When it’s one community’s turn, they get a road or a school or whatever their particular need is. It’s a synergy of cooperative success built on the private sector taking the lead on the hard issues.”

Scott Naugle, Executive Vice President of Stewart, Snead & Hewes, is optimistic about the future economy, but less than pleased about the situation in the insurance industry. “Our industry is going through what we call a ‘hard market cycle.’ We’re seeing 20%, 30%, even 40% increases in some coverage costs and that’s hard to explain to clients.

“Some of this is due to huge payouts, from 9/11, natural disasters, etc. But the biggest issue right now is health care costs and a litigational climate that combine to make a difficult health care insurance market. Litigation reform is both a state and a national issue. The legislature did address the issue because Mississippi has the worst environment in the country.

“Their ‘tort reform’ bill didn’t really address the problem though. They just rearranged the deck chairs on the Titanic. Physicians are leaving the state because of litigation. We already had a problem with physician availability, particularly in rural areas, but now it’s moving into the urban areas.

“The problem isn’t that bad on the Coast. None of our counties has been targeted for these cases because our judiciary isn’t going to tolerate that sort of thing. On the political and government front, we’re extremely well off. We have good local government, good representation in the legislature and a positive judicial situation.
“As to the Gulf Coast economy, we haven’t seen a drastic change, and what we have seen we hope is temporary and minor - a slight correction in the economy. We’re not in a slump of any kind. I definitely think we’re looking at and uptick in the near future and that the economy is going to get back on track. Otherwise, I don’t think we would see all the construction we have down here.

“I just opened my own book store in Pass Christian in January and I’m cautiously optimistic after only three months. This is an accepting and supportive community for new business. In fact, I can’t imagine a nicer place to live and do business than the Gulf Coast. The people are friendly, polite and easy to work with. The area is beautiful and uncongested. I’m a transplant from Pennsylvania, and I can’t say enough nice things about this area.”

Chris Moore, retired Chief Master Sergeant, USAF, says he is a Mississippian by birth and a Biloxian by choice. As a Commissioner for the Mississippi Coast Coliseum and Convention Center, he believes the Coast is doing well and poised to do better soon. “We’ve added another 100,000 sq. ft. of meeting space and we’re staying so busy that we’re studying the need for even more space,” he says. “We’ve had eight straight days of activity at both the Arena and the Convention Center.

“Infrastructure work is going on throughout the area. It’s either muddy or dusty all the time,” he chuckles, describing street, sewer, pipeline and other improvement projects. “The outlook is that when thing level out after the war, the economy will start going up again, according to our Mayor. We still have businesses opening, plans are still on the drawing boards for new and expanded businesses, Chambers of Commerce are still gaining membership, and the employment level is steady.

“In addition to the shipyards at Pascagoula, we have the Home Port for the Navy on an island at the mouth of the river. I believe the last two Commodores there have been women. We have a major contingent of SEAL training at the NASA facility. With their buffer area, they have plenty of space. They don’t bother anybody and they don’t get interrupted.

“The Air Force has courses for all the services in weather, meteorology, and electronics. Construction courses for all the service branches are taught at the SEA Bees base in Gulfport. It’s amazing what you can do with an 18-year-old in 12 to 18 months.”

Rebecca Montgomery, Associate Vice President for Development at Mississippi Gulf Coast Community College, likes to talk about what can be accomplished by not only 18-year-olds but all ages who need either an associate degree or special skills training. Both, she believes, are important in the economic development picture of the communities served by the college.

In addition to a 26% enrollment increase in full-time students between 2000 and 2002, the spring semester enrollment grew by another 7.6%. MGCCC likes to point out the earnings advantages (36.5%) to students who obtain an associates degree over those with a high school diploma, as well as the advantages in return on investment to communities who support the college.

The college was ranked #78 among the top 100 community and technical colleges in the country for FY 2001, #8 in associate degrees to education majors, and # 32 for nursing graduates. They also had the state’s second highest placement rate for career training and technical students. Montgomery believes that MGCCC fills a very important niche in the overall education picture between the secondary schools and the four-year institutions.

Paul Guichet, Vice President of Investor Relations for the Hancock Bank, sums up the picture of the Gulf Coast economy by citing the diversity of sectors which has buffered the Coast from the more significant downturn felt by so much of the country.

“In a time when there are so many geopolitical concerns that affect the economy, we don’t have all our eggs in one basket. While the economy has softened, we’ve been fairly stable. Of course the catalyst for the economic run-up in the 90s was gaming. In addition to the casinos themselves, there are some 20,000 hotel rooms and 18,000 to 20,000 in direct employment.

“We already had a number of large contributors to the economy before that. Chevron’s refinery in Pascagoula is the largest Chevron facility in the U.S. and their tenth largest in the world. Northrup-Grumman Ship Systems (known locally as Ingalls) is the largest private employer in Mississippi with 13,000 employees and a payroll in excess of $8 million a week. They have a huge expansion beginning for the DDX program.

“The DDX is the next combat ship for the Navy, and it will be stealth-related. The state just approved issuance of $48 million in bonds for this project, which Northrup-Grumman will match with a$96 million investment. Construction alone will add 2,000 jobs, and the completed plant expansion will total $248 million. The DDX project is a four-year, $3 billion program. The state is committed to economic development and Northrup-Grumman is committed to the state.
“There is another contract of some $17 billion to upgrade the Coast Guard fleet, and yet another to build Aegis destroyers. In addition to shipbuilding, there is an enormous military presence. Keesler Air Force Base has 15,000 employees and it is estimated that it costs $2 million a day just to open their gates. A lot of training has been consolidated at Keesler, for all branches of the service, and they have a top-notch medical facility as well.

“The Sea Bees Base is also very significant. I don’t have their employment figures, but they service the entire Atlantic Fleet there as well as providing training for other service branches. Then the Stennis Space Center has a huge impact. The direct global impact is estimated at $817 million, with $560 million of that within a 50-mile radius. Of their 4,600 employees, 1,700 are scientists. Sixty percent of all employees have bachelors’ degrees or better. Of the NASA employees 82% have bachelors’ or better,” Guichet continues.
“There are also 30 state and federal agencies located there and 60 commercial and technology companies. Using the multiplier effect, it is estimated that without this center, employment in the area would be reduced by 33,000 jobs, personal income by $1.1 billion, and retail sales by $429 million.

“Mississippi Power Company has 1,300 employees and has invested $3.5 billion in new development since 1992. Gulfport is the #1 importer of tropical fruits on the entire Gulf Coast–names like Dole, Chiquita and Turbana. Port Bienville Industrial Park has two dozen or more diverse companies, including Wellman Plastics which is the largest resin recycler in the world. Dupont has a titanium dioxide plant at Bay St. Louis that accounts for 10% of the U.S. market and 6% of the world market. The list goes on and on.

“With this diversity, we feel good about the future. We’re looking forward to when things turn around. We’ve been lucky to remain fairly stable, but we’re ready to grow again,” Guichet concludes. DBJ



 


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Delta Business Journal
P.O. Box 117 • 125 South Court Street • Cleveland, MS 38732
Tel: (662) 843-2700• Fax: (662) 843-0505
© 2004, Coopwood Publishing Group, Inc.

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