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Grenada
Positioned perfectly for continued growth

Grenada may be one of the best kept “secrets” in Mississippi

BY JACK CRISS
DBJ Executive Editor

If geography alone was the criteria for a perfect city, Grenada, Mississippi would have to be rated extremely high. Far enough way from any urban areas to allow for a laid back, peaceful lifestyle the town is also close enough to such areas—Jackson, MS and Memphis, TN—to attract business, commerce and tourists.

Not only can Grenada boast of a perfect location, it also is noted for a number of other economic and cultural assets that have the city poised to possibly become a top five player in the state in the not-too-distant future: an nationally-recognized education system, the majestic and expansive Grenada Lake, a progressive and strong city leader, three major industrial parks, a major hospital and community college, and a thriving downtown. It all adds up and city and business leaders in Grenada are ready to take the next big step.

Jim Lyles, the president of the Grenada County Chamber of Commerce, is a vocal cheerleader for his community, and with good reason. Lyles, who is also the customer service representative with Entergy in Grenada, notes that much is happening in the area and much more is in store.

“We’re really excited about the 18-hole golf course that’s online at the Hugh White State Park,” Lyles says of one such project the community has going for it. “Currently we are in the first few stages of construction authority on the course and the bond commission is being set up for it to become a reality within the next few years.

When the sale of bonds is authorized by the State Bond Commission, we should be set to go forward,” Lyles continues. “This golf course will not only be a tremendous asset to us in Grenada, it will also be a great economic decision for the state.”

In other developments, Lyles mentions the 20,000 square foot enterprise/incubator center that is complete and ready for tenants. “This is part of the partnership with Oxford and Batesville through the North Mississippi Enterprise Initiative,” Lyles says. “The Grenada location will be used for either industrial expansions or start-up businesses to operate with shared assets, like equipment, secretaries, etc. for all of the tenants.”

Lyles says that current highway expansion projects near the area will also help Grenada grow.

“We’re looking at five highway projects taking place right now in our county, including Highway 51 from Elliot to Duck Hill in the South Grenada County, all of which will make us more accessible,” says Lyles. “Highway 8 is also slated to be four-laned.”

Retail is very strong in Grenada as well, Lyles notes. “We’re very proud of a new shopping center in front of Wal-Mart with eight different retail stores as tenants, two of which are national chains,” he says. “Our hotel and restaurant industry is also one of the community’s great economic assets. We have some 34 restaurants and 642 hotel rooms here mainly because we’re known as a great place to stop for travelers passing through.”

Lyles goes on to say that the Mississippi Mental Health Crisis Center just broke ground in Grenada, a major state project. “The foundation is in place now and the center should be completed by next Spring,” he says. “This will be a great addition to our community, especially with Holmes Community College’s nursing program in place. Grenada School System has also just begun construction of a new 9th grade school, a 30,000 square foot facility, adjacent to our existing high school which is being built to meet demand. Kirk Academy is, additionally, operating a new capital improvement drive and are set to make enormous improvements.”

The community support in place in Grenada is evident in many ways, according to Lyles, especially in a recent move.

“There was a unanimous agreement to purchase 1187 acres of industrial property just north of Grenada,” he says. “The city, county, our business organization Forward Grenada and the water and sewer districts all went into a partnership to develop this property for a major, mega industrial site. Our plan is to market it extensively.” Amenities on the site include one and a quarter mile of interstate frontage, two miles of railroad access, access to Highway 7 on the north boundary and an interchange on the south, Lyles says.

Lyles’ enthusiasm is not mere biased hyperbole, either. Just ask any of the many business owners who house their operations in Grenada, as the DBJ did.

“We have a great business environment here and it’s a good place for a small business to succeed,” says Armstead Townes, owner of Townes Construction about Grenada. Townes says that his 15-employee company does dirt work, contract hauling and other construction work at a variety of sites, most recently at Mississippi Valley State University.

Amy Wright, owner of The Wright Stuff, also is pleased with her recent move to Grenada. “My husband and I moved here from Nashville in the fall of 2001,” the owner of the medical supply company says. “I love the atmosphere and the people and we’re very accessible to Memphis and Jackson.” The Wright Stuff ships medical products all over the country, Wright says.

Ken Koenig, of Koenig Marine, has had his two-story store in Grenada for the past year and a half and is pleased with the results. “We’ve done very well here, as well we should with Grenada Lake just up the way,” Koenig laughs.

Located on Highway 8 in Grenada, Koenig Marine carries the Bass Tracker line of boats “and they build just about any kind of boat you’d ever want except maybe a battleship,” Koenig jokes. “We generate a lot of our business through service, because there is no negotiating with the price of a Tracker. We also have certified Mercury technicians on staff and if we don’t have the right parts, we can get them immediately. “

The only Tracker dealer in North Mississippi, Koenig says the next move for his business will be to carry clothing, gear and fishing supplies. “That’s what we’re in the process of bringing in right now,” he says.

The biggest employer in Grenada County is North America Heat Transfer for Outokumpu-Heatcraft, with some 1700 people working at the facility. Having a presence in Grenada for the past 50 years, Heatcraft makes heat exchanges/coils for the heating, ventilation, air conditioning and refrigeration market.

Jim Laycock, vice president and general manager of Heatcraft, says the support the manufacturer receives from Grenada is an important part of their success. “When it comes to community, we are supported fully by the city leaders, without question,” Laycock says. “If there is anything we need, they are there to help us. We have a very good working relationship with this city.”

One of those city leaders, Mayor Mike Hyneman, relates that one reason Grenada is able to attract and retain businesses is because the city itself is in good fiscal shape.

“We’re doing better than the average community in the state, according to our recent sales tax figures,” says Hyneman. “”We’ve seen two to three percent overall increases every year and the tourism tax is holding its own, as well.”

Hyneman, who is up for reelection in 2004, joins Jim Lyles in touting some of the new assets that Grenada will soon call its own.

“Everything is getting in place for the new Hugh White State Park golf course,” says Hyneman, “and the 1200 acres on I-55 we recently purchased is no doubt going to draw a major industry into the area. We recently formed an industrial development committee headed up by several prominent Grenada citizens who have done a fantastic job renewing our relationship with the Mississippi Development Authority and making them more aware of our activity and dedication to being a major manufacturing player.”

Health care is also healthy, according to Grenada Lake Medical Center administrator, Chip Denton. In the position since October of 2001, Denton is pleased to report that his hospital recently scored two major coups.
“First of all, we’ve installed MRI equipment in the hospital, a $1.2 million project,” Denton reports, “and we recruited a board certified general surgeon, Dr. George Miller, to the community. Both will have a major impact on Grenada.

“Grenada Lake continues to see growth in many of our lines of service, including outpatient care and a major increase in our obstetrics program, which is up about 8%,” Denton says. The hospital itself is a major economic plus to the community, hosting some 500-plus jobs for area residents.

“This is an outstanding community,” Denton, a Shelby, MS-native says. “Recreation is plentiful and the education system is first class. This is a huge asset to us at the hospital in our recruiting efforts, which is always a challenge.”

Of course, the big draw for Grenada County is the upcoming “Thunder on the Water” festival, coming up June 13, 14 and 15. Now in its 11th year, this huge tourist attraction has brought in over one million visitors and over $6.2 million in revenue to the city. The free event is called an “all-American good time with something for everyone” by Brandi Brown, Director of Grenada’s Tourism Commission.

“ ‘Thunder’ on the Water’ has been one of the Southeast’s Top 20 events in the month of June for eight years now,” Brown says. “And I must say that we couldn’t do it without our presenting sponsors, The Daily Star, the US Army Corps of Engineers, the Grenada Tourism Commission and the Grenada County Board of Supervisors.

Even though ‘Thunder on the Water’ is our flagship event here in Grenada, tourism is big business here all year long,” Brown says. “We have events on a monthly basis with an average of 25 annually, five of which are national events.”

Grenada, it can be said, is one of those fortunate communities where all of the pieces—economic, manufacturing, educational, cultural and health care—seem to fit. Through the efforts of hard work, the city has taken advantage of its abundant natural resources and ideal location to truly be one of the finer midsize communities in Mississippi. DBJ


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Delta Business Journal
P.O. Box 117 • 125 South Court Street • Cleveland, MS 38732
Tel: (662) 843-2700• Fax: (662) 843-0505
© 2004, Coopwood Publishing Group, Inc.

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