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Down the Delta turnrow

I’d be “mad” too

BY EVA ANN DORRIS
Special to the DBJ

It wasn’t the shot heard ‘round the world, but to cattlemen and women, the noise was loud enough to leave them trembling in their boots.

On May 20, the Canadian Minister of Agriculture confirmed a case of Bovine Spongiform Encephalopathy (BSE) in a cow in Alberta. BSE, also called mad cow disease, is a transmissible, fatal disease affecting the central nervous system of adult cattle. The concern is that infected cattle could enter the food chain, and people who consume infected beef could contract the human version, commonly known as Jakob disease.
Jakob disease kills at a rate thousands of times less than automobile accidents, violent crimes, poisonings, heart disease and many other common and deadly threats. But one confirmed case of BSE in a cow that was killed weeks ago, and the international beef industry began to hold their breath.

I am not minimizing the precautionary steps taken as a result of the BSE confirmation. We all want assurances our food supply is safe. However, as a realist and a person dependent on agriculture for my living, it alarms me that one isolated case of a misunderstood and feared phenomenon costs the beef industry in Canada and the United States millions, if not, billions of dollars within the first 24 hours of the confirmation.
For Canada’s $3 billion beef industry, export markets slammed shut and consumer demand plummeted.
In the United States, companies with ties to the beef industry took hits on the stock market. USDA and FDA went on alert with heightened inspections, and some consumers opted to order fish instead of beef.

The story began in Great Britain
Mad cow disease gained media prominence several years ago when thousands of cases where confirmed in British beef herds. Those cases led to the slaughter of 3.7 million cattle.

What would it cost American cattle producers if 3.7 million cattle were slaughtered and their meat deemed unmarketable? By my math, using a per animal weight of 800 pounds at a 75-cent-per-pound value, I came up with a $2.2-billion-price tag. That doesn’t include the lost sales from the worldwide ban on British beef that resulted from the BSE cases.

A quick Internet search to pinpoint the number of human deaths from Jakob’s Disease left me somewhat surprised. What I found was an estimated 100 people, mostly in Britain, have died from the human form of BSE. That’s not in the last year or two, that’s since the disease was first diagnosed decades ago.
I get into trouble when I write these kinds of columns—the one’s where I question the methods to our madness. I’m not minimizing the BSE threat, and I’m not making light of the suffering and death of those 100 people.
But I am scared for any industry that can be brought to its knees by one isolated case of a sick cow. At this writing, we are still talking about one cow and no links at all to human illness or death.

Be informed but don’t panic
In an almost immediate response to Canada’s confirmation of the infected cow, USDA, the National Cattlemen’s Beef Association and the Food and Drug Administration, among others sent a flurry of media advisories to assure the American public of the safety of our food supply.

The first point, which I think has been overlooked, is the food safety precautions in place are working. The cow in Canada was tested at the first symptoms of illness and did not enter the food supply. All U.S. cattle are inspected by a veterinarian before going to slaughter. Any animal with any sign of neurological disorder is not permitted to enter the human food chain and is tested for BSE.

BSE affects older cattle. The majority of the cattle going to market in the United States are less than 24 months old. BSE has never been found in commercial cattle less than 24 months old.

The United States began a surveillance program for BSE in 1990 and was the first country without the disease within its borders to test cattle for the disease. No BSE or any similar disease has ever been found in U.S. cattle.

Even in the United Kingdom the risk of acquiring Jakob’s Disease is estimated at one case per 10 billion servings of beef.

Could it happen to cotton?
Many of you reading this column aren’t in cattle country. You may not see the relevance of my concern.
Let’s play what if.

What if a child in a country where American cotton is exported were to die from a freakish reaction to cotton fabric and someone concluded the fabric was tainted with a chemical or bird residue or something in the milling process or whatever crazy scenario you want to play? The cotton was from America – therefore American cotton becomes immediately suspect.

U.S. cotton would most likely be banned until further testing could be conducted. Consumers might look for the cotton label, but it wouldn’t be so they could “buy cotton.”

Cotton growers, ginners, millers, marketers and retailers would face just what the beef and meat industry faces today—a hit so strong and so deep that many could not recover.
From where I sit, it’s all food, or fiber, for thought.
Thanks for reading. DBJ

(Eva Ann Dorris is an agricultural journalist and columnist from Pontotoc, Miss. She can be reached at 662-419-9176 or eadorris@aol.com.)






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Delta Business Journal
P.O. Box 117 • 125 South Court Street • Cleveland, MS 38732
Tel: (662) 843-2700• Fax: (662) 843-0505
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