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Don’t let the name fool you

First woman named as president of Mississippi Seedsmen Association

BY EVA ANN DORRIS
Special to the DBJ

The Mississippi Seedsmen Association, by assumption of title, might sound like a men-only group, but like all aspects of the state’s agriculture industry; times on the farm are changing.
The association’s recently-elected president is indeed a seeds “woman.”

Dekoka Davidson, general manager of Milburn Growers Inc., headquartered just west of Minter City, Miss., is the organization’s 2003-2004 president and its first female leader. But just take a look at her resume, and it’s obvious; she wasn’t elected for the novelty of it.

Davidson joined the organization in 1991 and served eight years on MSA’s board of directors as she worked her way up in leadership positions. Likewise, the Arkansas native, businesswoman, farm wife and mother, worked her way up in the seed business.

In 1987, the same year he started the fledgling Milburn’s Growers Inc., Dick Milburn hired Davidson as a secretary/bookkeeper. In the years since, Davidson has at various times taken care of just about every aspect of the business.

“I started just to keep the books and be the receptionist, then Mr. Milburn got sick and I started doing some of the sales,” she says. “The business was steadily growing by then. Then when Mr. Milburn died, Hugh Arant Sr. took over the business, and in 1996 he asked me about becoming general manager. That’s been my title since then, but I still do about 95 percent of the sales.

“We have an office manager, which allows me to be out in the field making sales and working with our customers,” she says.

Milburn Growers sells registered and certified soybean and rice seed grown under contract by three prominent Leflore County farm families: the Carvers, Arants and Tillmans. David Arant is the company’s president.
“In addition to our certified seed, we are distributors for several seed brands including Delta King, Asgrow, Pioneer, Moresoy and Hornbeck.”

“We are also one of only 24 producer/processors in the Clearfield Rice system,” she says.
Her more than 15 years in the seed business makes the MSA a natural affiliation for Davidson. From her perspective, being a female leading an organization with a predominantly male membership does offer some challenges, but they are challenges of the productive kind.

“I think having (and being) a female president is good for all of us, because we only try to excel and do better if we are challenged. If we aren’t challenged, we become stale,” she says.

“One of the issues of concern to us now is the need for consistent unit pricing in the industry,” she says. “Some dealers sell 50-pound bags, and some sell seed in 60-pound bags. We need consistency, especially with the national accounts. A lot of money has been lost because of confusion in pricing.

“We also, as an industry, work to stay up to date on the chemicals available to make sure our seed products offer farmers what they need for their production practices. We share among ourselves what does and doesn’t work.

“As an industry, we just can’t sit still. What worked 15 years ago, doesn’t work today. We have to be willing to change and grow with the industry, but sometimes change is hard,” she says. “Our group works well together, and we work to support each other on important issues.”

The MSA’s membership is made up mostly of Mississippi seed dealers but also has representation from firms in other Mid-South states.

“This organization is a good way for all of us to communicate and work together,” says Davidson. “We also work closely with other Mississippi groups such as the Mississippi Agricultural Industry Council (MAIC), Farm Bureau and the Mississippi Crop Improvement Association.

“I believe the future will be in more coordination of efforts among agricultural organizations,” she says. “The MSA and the Crop Improvement Association have already combined winter meetings, and we are actively pursuing the combination of summer meetings with MAIC to save our members and clients valuable time and money and to get the benefit of additional network and support.”

Davidson says the most common reaction to her election as MSA president has been the obvious question, “Are they going to change the name now?”

“I don’t want them to change the name,” she says. “I am a member of the Mississippi Seedsmen Association. That’s the organization I belong to.” DBJ




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Delta Business Journal
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