Community
Bank Chairman looks back at meteoric rise
Thomas Colbert says workers "won't quit
their own company"
It was a gesture that sums up Thomas Colbert’s career
in banking.
This
past President’s Day, when most banking executives
are at home relaxing on their day off, Colbert was catching
up on paperwork at Community Bank’s Brandon location.
As fate would have it that cold, blustery February day,
the branch’s ATM suddenly went on the blink. When
Colbert discovered this, he put his mantra of “customer
service” into practice.
“I
stood outside and told folks that we’d pay their
fee if they went to any other ATM in town,” Colbert
says matter-of-factly. “One lady came up to me and
said that she only wanted to get five dollars out for
lunch, that she only had a quarter on her.” Colbert
proceeded to pull out a five dollar bill from his own
wallet and give it to the hungry woman. “I can’t
bear to see our customers not taken care of,” Colbert
says.
It’s
that type of “whatever it takes” attitude
that has made Colbert and his Community Banks so successful
today. The bank is now a one billion, two-hundred million
dollar financial institution that is showing no signs
of slowing down. Not bad for the man born in Treblcoc
(Colbert backwards) Mississippi some 63 years ago.
Colbert’s
banking career started in 1968 when he assumed the position
of CEO of Community Bank’s precursor, Farmers and
Merchants Bank, at the ripe age of 28. An Ole Miss graduate
with a degree in Banking and Finance, Colbert took the
reins of the Forest, MS-based bank with some unorthodox
ideas up his sleeve.
“I
learned, early in my career, that the way to get something
done is to work through people,” Colbert relates.
“What can you get them to do? I decided to get my
employees more involved in the bank. An employee incentive
program was started first, whereby we paid people on staff
to solicit business, which was unheard of in banking in
those days,” he says. It’s a program the bank
still has in place.
“Also,
at that time, our pension plan mandated that in order
to be fully vested you had to be at least 65 years old
and have 30 years of service,” Colbert continues.”I
thought that penalized young employees. So, I got the
Board to agree to dissolve the pension plan and start
a profit-sharing plan giving them a percentage of the
profits. The employee would be 100% vested at the end
of six years. This had never been done,” he laughs.
“I had an older Board member remark to me, ‘Thomas,
at the end of six years you’re going to lose all
of your people.’ I said, ‘Well, sir, if that’s
the only reason they’re staying, I’d rather
they leave.’ ”
Colbert
says the fruits of such programs came immediately. “It
makes a difference,” he says. “I expanded
the employee stock ownership plan in the early 80’s.
With everyone being an owner, you act like an owner. Because
of that, we have an incredible retention rate—you
don’t quit your own company.”
The
bank began its expansion and growth in 1979 when Colbert
bought People’s Bank in Indianola. Later, starting
in the mid-80’s and continuing through the 90’s,
Colbert began acquiring and opening new banks in Laurel,
Brandon, Raleigh, Jackson, Flowood, Ellisville, Meridian,
Gulfport, Southaven, Olive Branch and one soon to open
in Hernando. All of the Community Banks are unusual in
that they are totally employee-owned and autonomous.
“All
of our banks operate under the same name, but they operate
independently,” Colbert explains. “Each one
has its own individual board and individual presidents
thereby acting as true ‘community’ banks,
hence our name. It is a very unique structure that has
worked incredibly well for us,” he says.
As
for what’s ahead, Colbert says simply: more of the
same.
“This
year, we will increase our offices by 40%, adding eight
new facilities in markets we are already in,” he
informs. “We are projecting that assets will hit
about a billion and a half in five years if we stay in
our current mode. Plus, all of our local presidents are
young men and women, so our future is assured,”
Colbert says.
While
it’s not everyday that you see a successful banking
CEO helping customers outside on a holiday, it seems only
natural after talking with Thomas Colbert that he would
go to such lengths. Obviously, the enthusiastic spirit
the young 28-year old new bank president had has not been
tempered with age. DBJ